About Fred 👋
Hey there—I’m Fred. I’m a product designer with a background in strategy, coaching, sales, and systems thinking. I specialize in working with startups and small teams to turn early ideas into thoughtful, testable products.
📈 10 + years experience design — 🏋️ Multi sport enthusiast — 🐣 Involved and Engaged Father — 🥳 Fun Loving — 🍃 Natural Strategist
PAST
Before design, I spent years coaching, managing teams, and building systems that helped people do their best work. That hands-on experience—working directly with people, solving messy problems, and improving processes—shapes the way I design today.
pRESENT
These days, I help teams move from “we have an idea” to “we built something people actually want.” My approach combines curiosity, structure, and a deep respect for the people I’m designing for. I’m especially good at that early, collaborative stage—finding clarity, mapping journeys, and aligning stakeholders around a shared vision.
ETC…
I’m based in Columbus, Ohio, working as a freelance product designer and consultant. I use tools like Figma, Webflow, and Notion, and I lean on AI to move faster and explore more ideas.
When I’m not designing, I’m probably riding bikes, playing guitar, or making something weird and joyful with my kids.
Find me Online
I host some of my work on Behance to help improve my reach and support a strong network of designers. I learn something new every time I visit.
I try to post weekly about design learnings, opinions on best practices, and to engage with the greater business community around important and trending concepts.
Right now I’m using Replit a lot but I’m also investigating v0, Bolt, and Lovable. Are you building with agents? Are you vibe coding? Please hit me up to chat!!
e3 Fitness Trainer Tips
During my time as Head Coach at e3 Fitness I shot somewhere around 150 instructional videos. Check out some of them in a playlist here and find more in the e3 YouTube channel here.