Design with Heart ❤️
Clarity, Care, and a Little Bit of Magic.
Helping purpose-driven people turn chaos into clarity with thoughtful UX, clean visuals, and creativity that knows where it’s going.
I’m Fred—a product and web designer with a background in coaching, strategy, sales, and systems thinking.
I help early-stage teams and small businesses turn big ideas into clear roadmaps and meaningful products. I’m endlessly curious, built for collaboration, and known for sparking ideas that move things forward.
When I’m not busy making cool stuff, you’ll find me on a bike, with a guitar, or chasing laughs with my kids.
🧠 10+ Years Experience Across Coaching, Design & Product
🎯 Strategy-Driven UX for Small Teams and Businesses
📍 Based in Columbus, Ohio - Lived in Denver, New York, Charleston
“Fred is a super intuitive UX mind who has the ability make products work better for everyone. I'd highly recommend him to any team looking to add big thinking and practical design to the fold.”
— Michael Gellman, Founder, ThingVC
Selected Work
Follow Along Fitness - Smarter Workouts, Less Hassle
Custom circuit training made simple—set it and forget it.
NoRepeatMode keeps workouts fresh, challenging, and engaging.
End-to-end design: research, user testing, iteration, and developer handoff.
Built for fitness newcomers, seasoned athletes, and garage gym geeks.
Pedals Bike Shop - A Seamless Digital Ride
Intuitive, user-centered website designed to enhance the shopping experience.
Blended form and function to create a clean, engaging UX for cycling enthusiasts.
Showcased innovative strategies to elevate the brand’s digital presence.
End-to-end design process: research, strategy, and execution.
Contact Me
If you have questions about working together or are interested in learning more, please click here to email me or use this form to reach out.
e: fred@fredforthewin.com