Web Design That Works
Clear, collaborative, and custom-built to fit your goals.
I help small teams, startups, and mission-driven businesses go from idea to fully launched app, physical product, website, or experience—without the confusion or fluff. I guide you through every step: from getting clarity on what you need to shipping a beautiful, usable end result that reflects your work and connects with your audience.
My Process
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→ Define goals, users, brand tone, and business context
→ Deliverable: Project Brief + Timeline -
→ Competitor review, user needs, site architecture
→ Deliverable: Sitemap + Wireframes + Branding -
→ Visual design, interactions, and development handoff
→ Deliverable: Custom Website Design + Mobile Optimization + SEO Setup + Accessibility Review -
→ QA, content polish, launch support, and analytics setup
→ Deliverable: Live Website + Training/Support
Testimonials
What People Say About Working With Me
“Fred delivered a clean, user-friendly design that aligned perfectly with our needs. He was collaborative, responsive, and brought great ideas to the table, making the entire process seamless.”
- AK Ikwuakor, Founder, LeadLyft and Next Right Move Consulting
“One of Fred’s standout strengths is his ability to deliver quickly without compromising quality.”
- Robin Grossman, Founder, Levor Consulting
“His ability to analyze complex problems and create intuitive, user-friendly solutions sets him apart. As I’ve mentored him throughout his journey in UX, he has demonstrated to be proactive, detail-oriented, and always eager to learn, improve, and exceed expectations.”
- Charles Waite, Mentor
Services
I work across strategy, design, and research to help teams create websites and tools that move their mission forward. Here’s a quick view of how I help:
🎨 Design & Creative
UX/UI Design
Web Design
Brand Development
Logo Design
Presentation Design
🧠 Strategy & Systems
Product-Market Fit
Business Process Alignment
AI Integration
Team Synergy
Change Management
🔍 Research & Insight
UX Research
Journey Mapping
Usability Testing
Stakeholder Interviews
Market Research
Examples of Previous Work
LeadLyft Client Onboarding
I partnered with the founder and their core team to deliver a custom solution to replace in-person onboarding with an intuitive digital experience. Fast turn around and collaboration with development team was essential given rapid scaling of user numbers.
Levor Consulting Digital Home
Levor Consulting was launching their website and came to me with a unique problem: how to create one site that can encompass both their Business Consulting and their Sports Administration Consulting. The answer lay in understanding the unique user groups.
Divine Equines ecommerce Strategy
Divine Equines is a local leader in horse assisted healing. Their old site and business strategy needed a refresh. We partnered in distilling the core business offerings and executed a thoughtful strategy that quickly showed SEO and business results.
Reach out to learn more
I am always eager to meet another designer or someone interested in either my work or working together.
I am perpetually available for small, mission driven projects, especially in the neurodivergent and mental health accessibility and equity space.
If this is you, please reach out!